Sky finally made a deal to make the Prime Video streaming package from Amazon available to millions of subscribers Europe, Giving access to content from the English Premier League Soccer League to superhero drama The Boys as part of their TV service.

Meaning the European deal, which will make Prime Video available via Sky in the United Kingdom, Ireland, Austria, Germany and Italy sky He has deals with the big three broadcast services.

As part of Sky’s new live streaming service deal, Now TV will be available on Amazon Fire TV set-top boxes and sticks.

Heaven only He buried the hatchet with Netflix two years ago, Adding streaming service after years of resistance for fear that it will lead to customers canceling more expensive TV packages. Sky has since added a Mandalorian-backed Disney + streaming service, while Netflix is ​​also available on BT, Virgin Media, and TalkTalk services for pay TV.

However, Amazon, which is already offering streaming service through Sky competitors, is offering a more competitive package for pay TV operators. In addition to providing its own live broadcasting service, which includes entertainment and sports programs from football to tennis It also offers over 70 additional premium channels from other providers.

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Sky Q customers receive an early Christmas gift on their boxes this year in the form of Amazon Prime VideoStephen Van Roen, CEO of Sky UK & Europe said.

For now at least sky TV customers will need a separate subscription to Amazon Prime to watch its video content. Amazon charges £ 79 for the Prime annual subscription, which includes access to Prime Video andperks such as free delivery of products purchased on Amazon.co.uk, and access to thousands of ebooks and Amazon Music. It also offers a monthly Prime Video subscription only that starts at £ 5.99.

As viewers increasingly expect to access the content they want to watch in one place, traditional media players such as Sky have focused their strategy of becoming an integrated aggregator of TV and video content by striking deals with partners who were previously considered competitors.

After concluding the deal with Netflix, Sky offered customers packages that included the streaming service, like Sky Ultimate TV, at £ 27 a month.

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