February 19, 2022, 4:43 pm

Ubisoft understands the saying “time is money”. The company’s latest financial report shows that creating long games is reflected in the bottom line.

In short:

  1. The latest financial report from Ubisoft shows that the longer a player stays in a single production, the greater the chance that they will decide to purchase downloadable content or cosmetic content.
  2. The French company plans to increase interest in titles such as Far Cry 6 And the Assassin’s Creed: Valhalla Through successive smaller and larger additions.

The longer the game is played, the more time the user spends with it, and the greater the chance of spending money on additional content. Ubisoft has noticed such a dependency and is not hesitant to use it. French company subscriber Financial results covering the period from April 1 to December 31, 2021 – The report shows that longer games generate more revenue.

Fans are spending more time playing, and Ubisoft is taking advantage of it

as I noticed TheGamer editors, the report shows that Lovers Far Cry . series Spent up to 45% extra time in Sixth batch who with “five”. However, what is more significant for Ubisoft, it has also translated into a 30% increase in revenue from sales of DLC, cosmetics, etc. The situation is similar in the case of Republic of Riderswhich scored four times better results in both areas than the previous studio’s work with a similar style, The Game decline.

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Ubisoft games can take a long time

However, the best result was obtained with another title – Assassin’s Creed: ValhallaAbout his financial success we wrote yesterday. The yield of all kinds of additives was 80% higher than that of the can previous page in the same period. Thanks to this strategy, the game became the first production in the company’s production to generate income exceeded Billion dollar.

It’s no surprise, then, that Ubisoft plans to develop these titles with additional paid items, including an upcoming expansion. Assassin’s Creed: Valhalla – Dawn of Ragnarok. The expansion was first scheduled for March 10.

  1. Ubisoft official website