– We clean public spaces from ads. June 12 is the deadline. (…]The proportion is not more than 70 percent. Advertisements and billboards. There are also those for which, for example, a building permit was issued. The owners have more time to remove – says the mayor.

Wisla City is starting to get rid of ads.  The effect is amazing!Wisla City is starting to get rid of ads. The effect is amazing! – Wiślańska Organizacja Turystyczna / wot.wisla.pl

The decision is being implemented with the support of the Vistula Tourism Organization, which has organized the “Vistula Reveals Itself” campaign on social media and compares what the resort was like before and now. “We may be one of the first tourist destinations in the mountains to adopt such a decision and its implications are clear,” said Thomas Bojok.

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The local government official emphasized that owners who do not wish to comply with local law can expect administrative action and financial penalties. – I hope there will be less such situations – he added.

Wisla City is starting to get rid of ads.  The effect is amazing!Wisla City is starting to get rid of ads. The effect is amazing! – Wiślańska Organizacja Turystyczna / wot.wisla.pl

The decision on establishing rules and conditions for the location of small architectural objects, billboards and advertising devices in the Vistula, their dimensions and quality standards, was adopted by the local government in the fall of 2020. This is a kind of user guide, indicating what, how and where they can be placed in the city. It is prohibited, inter alia, to place billboards and advertising devices other than directional panels, with the exception of directional panels for pedestrian and vehicular traffic. In exceptional cases, an occasional, broadcast or sponsored advertisement may be placed.

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Wisla City is starting to get rid of ads.  The effect is amazing!Wisla City is starting to get rid of ads. The effect is amazing! – Wiślańska Organizacja Turystyczna / wot.wisla.pl

The resolution introduced three deadlines for removing ads: June 12, 2022 – billboards and devices; December 12, 2024 – panels and devices placed on the basis of the building permit; December 12, 2025 – pedestrian and vehicular traffic direction signs. “Some business people are already saying they will describe them earlier,” the mayor said.

Wisla City is starting to get rid of ads.  The effect is amazing!Wisla City is starting to get rid of ads. The effect is amazing! – Wiślańska Organizacja Turystyczna / wot.wisla.pl

Bujok confirmed that Vistula is clearing space at a rapid pace. “Hardly any municipality has allowed itself to take such a step to arrange the space in a year and a half. I can see that our entrepreneurs approached this with great understanding. I am grateful to them,” he said.

Wisła is located in the heart of the Silesian Beskids. It is one of the most famous resorts in the Polish mountains. It is inhabited by about 11 thousand. People.

Wisla City is starting to get rid of ads.  The effect is amazing!Wiślańska Organizacja Turystyczna / wot.wisla.pl
Wisla City is starting to get rid of ads.  The effect is amazing!Wiślańska Organizacja Turystyczna / wot.wisla.pl