A green poster, a green certificate, and some extra trees to save the city from a climate catastrophe. Loud and media campaigns promoting such behavior aim to make recipients feel responsible for the current situation and make them believe that the sender’s intention is valid. Environmental lies, environmental lies, environmental gullibility – this is the real picture of this type of message.
Nowadays, in the age of omnipresent social media, green washing is very risky. It is better not to lie – the ecological falsity is already felt by 75% of the younger generation.
Principles of ecology
Greenwashing, or environmental lying, depends on a few specific rules. The commandments of environmental falsehood are very simple and easy to justify. Ecological doctrine is the deliberate manipulation of the opinions of individuals or social groups, based on the recipients’ lack of knowledge or by using fear, anxieties and fears. Greenwashing aims to make profit for the sender and to conceal intentional actions harmful to the environment and nature, past and present. It aims to build a positive image using rich environmental issues. The basis of this electronic processing is to define your product, design or activity using a very narrow range of features. The declared and publicized environmental falsity is not exhaustive in its content. An excess of issues raised at the beginning of the promotion may result in the termination of the entire campaign. Expanded content becomes the basis for the social discussion that the sender wants to avoid.
Another indicative feature of environmental lies is…
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