– Polsat means the best sentiment, content and production – entertainment, sports, movies, series, programs and the most reliable information. Thanks to the Polsat family of channels, our viewers can enjoy the content and experience the emotions that come with it. We are introducing a completely new visual identity to both Polsat’s main and thematic channels – so the viewer knows that these are one-group channels and that they offer the best content to watch in different ways at any place and time of their choice. – said Katarzyna Wyszomirska-Wierczewska, Member of the Board of Directors, Director of Marketing at Telewizja Polsat Sp. Zoo
All logos and graphic elements of the strategic brands of the Polsat Plus group are from the same family and are similar to each other, so the perception of thematic stations changes in exactly the same way.
– The new slogan “Choose everything”, common to all Polsat Plus Group brands, fully reflects the comprehensive, diverse and optimally tailored to the individual needs of each viewer, the presentation of Telewizja Polsat’s programming and channels – added Katarzyna Wyszomirska- Wierczewska.
The identification changes included the main thematic channels: Polsat News, Super Polsat, Polsat Play, Polsat Cafe, Polsat Games, Polsat Rodzina, Polsat Doku, Polsat Film, Polsat Seriale, Polsat 1, Polsat 2 and all sports channels, such as Polsat Sport, Polsat Sport News, Polsat Sport Extra, Polsat Sport Fight, Polsat Sport Premium 1, Polsat Sport Premium 2.
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