The TK Maxx Christmas campaign has just started! The motto “Holidays on Maxxa” is an invitation to celebrate Christmas in a way that is unique, cheerful and full of good energy. Let a lot of positive emotions also bring gifts with labels of famous designers. This year’s campaign hero is Laurie, a young organist who is returning to the stage in stunning fashion this Christmas.
In a Christmas video, TK Maxx invites us to an unforgettable prom where Laurie, inspired by a pair of shiny TK Maxx shoes donated to him by his proud parents, performs in his life. The world of Laurence’s Christmas is lively, vibrant, rock-solid and full of fun and music: with Aerosmith’s “Walk this way” in the background. Laurence relies on Maxx for Christmas and encourages others to make their Christmas dreams come true.
We hope the holiday season will be filled with joy, fun and time spent with your loved ones. With our campaign this year, we want to remind you that the right gift can give the recipient a lot of happiness, but also a little inspiration to discover a new passion or make dreams come true – says Deborah Dolce, Director of Brand and Group Marketing at TK Maxx.
TK Maxx Christmas campaign in six countries
The TK Maxx Christmas spot is broadcast in six European countries: Austria, Ireland, the Netherlands, Germany, Poland, and Great Britain. The 20, 30 and 60 second clips will appear on TV, while the two-minute movie can be watched online. Wieden + Kennedy London agency is responsible for creating the campaign, media activities are carried out by Mindshare Media House, and public relations, social outreach and influence are carried out by Ogilvy.
TK Maxx Christmas Charity Event
In addition, TK Maxx encourages everyone to start the holiday season in a playful way by dancing for a good cause and donating to young people under the Spring Society’s Future Academy program to help realize their dreams. Christmas charity campaign “Dance! Donate. Nominate! Will be implemented in December on social media channels.
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