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April 20 2022, 22:09


According to unofficial information published by Business Insider, Sony is working on a system to implement ads in free games. This is a similar solution to what Microsoft is planning.




to me interested in trade Not only Microsoft It is the tools that will help free game developers to implement ads in them. Sony is also working on a similar solution. It is said that the first presentation of this system will be held at the end of this year.


The message above comes from three independent sources. It appears that the Japanese giant has established cooperation with companies specializing in the implementation of advertising. The resulting system will be similar to the one developed by Microsoft. This means that Producers will be able to put marketing materials in games from outside companies to increase their profits. In exchange for the ads shown, players will get different types of rewards. However, in the case of Sony, it has not yet been decided whether a commission will be charged on this income.

The goal of the entire project is to be Encourage developers to create free-to-play products. This is eventually translated into a growing number of games of this genre on consoles from the PlayStation family.

However, it must be borne in mind that work on this system is still only in the field of rumors. We’ll find out later if we’ll actually see ads in the free games.

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  1. PlayStation – Official Site