May 15, 2021, 17:44

According to another document revealed during a court hearing between Apple and Epic Games, Tim Sweeney had to pay influencers of all sizes, mainly to attack its direct competitor, namely Steam, via marketing.

The trial between Epic Games and Apple is still pending, and as it continues, all interested parties are learning about new discoveries. yesterday stayed A leaked document (previously filed in the courtroom) confirms that Tim Sweeney’s company paid multiple streamers and influencers in exchange for promoting his store. However, the main goal of this marketing campaign was to disrupt organic traffic for the Steam platform ?? Epic’s direct competitor.

Organic traffic is a term that refers to all Internet users who have found a specific website through organic search results, that is, those who have not been flagged as ads. If you type the name of any game in Google Search, for example, the Steam link will in almost all cases be higher than the link to the Epic Games Store. Involving famous creators was supposed to amplify EGS in search resultsThus getting rid of the competition from its base. The estimated budget for this plan was in the range of 10-15 million USD.

Epic Games has been paying broadcast companies for aggressive marketing - illustration # 1

Plan an Epic Games presentation briefing to drive influencers.

This is not the first interesting information that has emerged from documents presented in the court battle between the two corporate giants. Previously We have found outEpic Games paid $ 115 million for the temporary exclusivity Borderlands 3And about a deal with Sony that would result in the Japanese company receiving $ 200 million upfront to make Epic’s exclusive games available to Epic.

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