Austria, Denmark, Israel, Germany, Sweden or the United Kingdom – the list of countries that have bought the international broadcast rights for PKO BP Ekstraklasa matches is increasing. The Polish League returns to the match on May 29.

On Friday, May 29, PKO BP Ekstraklasa Games are back. Most importantly – it is one of the first returns to the ancient continent. It turns out that thanks to this, the Polish League will be watched by fans not only in our country, but also in other European countries.

Ekstraklasa SA has already signed contracts with entities from Great Britain and Ireland (Free Sports), Denmark, Sweden, Norway (Spring Media) and Izreala (Sport 1 and Sport 2). Interestingly, the Scandinavians have the right to show up to 50 matches in the 2019/20 season with the potential to broadcast up to 88 matches!

The rights were also sold to several Balkan countries, including. Serbia, Croatia and Slovenia. The cooperation has also expanded to include broadcasting of the subsequent matches in Germany, Austria and Switzerland (Sportdigital). This is not the end yet, as further negotiations are taking place with other countries.

“We want to use interest in our league, which will be launched as one of the first in Europe after the pandemic, to promote our games. Our assumption is that we sell two matches per waiting list under non-exclusive licenses. We speak directly with broadcasters, but also with sales agencies. Media rights in The various markets and brokers who provide support, we also speak with the external platforms. At this stage, according to the agreements already signed, the matches this season will be shown in at least 16 countries ”- said Marcin Animoki, Chairman of Ekstraklasa.

On May 29, the following league matches will be played: Pogo Szczecin-Zagobe Lubin and Alask Wroclaw – Raku Czestochova.

SB, Polsat Sport

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