Commercial sports broadcasting platform Scratch has signed an agreement with the British Premier League.
Thanks to this deal, and for the first time in the league’s history, Screach will introduce PKO Ekstraklasa ties from pubs, cafes and clubs across Great Britain. Sketch’s agreement with the league will start from the start of the 2022-23 season in July.
Stadiums will be able to access the league’s live stream via subscription or pay-per-view on the Screach platform. While initially covering only the UK, Skrich said the partnership has the option of expanding to other regions with large Polish expatriate populations.
Although not considered a major European league, interest in this league is high in the UK and Bologna represents the largest group of foreigners in the UK.
Robert Rawlinson, CEO of Screenreach said: “The UK is home to a large and close-knit Polish community that provides PKO Bank Polski Ekstraklasa with a strong connection to their homeland. From July, Screach will enable owners and operators of pubs, clubs and cafes across the UK to harness the power of this connection to attract football fans. Foot the poles and keep them in their seats.
Marcin Animoki, Chairman of the Board of Directors of Ekstraklasa SA, said: “PKO Bank Polski Ekstraklasa is constantly expanding its presence in international markets and looking for new ways to reach fans outside Poland. In our country, football fans mainly watch matches at home. However, many Poles living in the UK were excited to watch a game in a pub with their friends.
“Thanks to our cooperation with Screach, Polish Ekstraklasa will be widely available in such facilities from next season. Polish fans will be able to watch matches together outside the home, and our league will have an additional opportunity to increase its recognition and fans.”
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