This year’s edition of the “Brand Finance Europe 500 2021” ranking shows that due to the pandemic, the total value of the top 500 European brands has fallen by 10 percent – z 1,96 billion euros W 2020 p. Do 1.76 billion euros w 2021 p.

More than half of the brands in the ranking come from three countries: Germany, France and Great Britain.

Polish brands in the Brand Finance Europe 500 2021

Central and Eastern European countries are represented by only 22 brands – including fifteen brands from Russia and five from Poland. Our country is represented in the ranking by Pedroncka (272, upgraded from 285), PKO BP (304, below 250), PZU (rated 359, up from 385), PKN Orlen (375, unchanged) and Asseco (debuting in 453.).

Dominate the list of car brands – Mercedes is the most valuable brand and Ferrari is the most powerful brand on the old continent. The podium in the list of the most valuable European brands is complemented by German T-Mobile and Volkswagen,

The top ten also includes: Shell, BMW, Porsche, BP, Siemens, EY and Allianz. Seven of the top ten brands come from Germany, two from Great Britain and one from the Netherlands.

Ferrari is the most powerful brand in Europe

The value of Mercedes-Benz’s brand financing is estimated at 49.6 billion euros, and Volkswagen records a 1% decrease. up to 40.0 billion euros. BMW is worth 34.4 billion euros, and Porsche is worth 29.2 billion euros.

Among other branches of the economy, the banking sector brands recorded the largest decrease in value in the table, while the trade sector was one of the few sectors that recorded an increase.

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The list of the most powerful European brands was opened by the Italian Ferrari ahead of SBER and MTC. The next places on the list were Lego, EY, Rolex, Swisscom, Moncler, Gucci and Gazprom.

– With such a strong dominance of the largest European economies – Germany, France and Great Britain, the way to conquer the continent is not easy for brands from small markets. It is necessary to invest in building strong brands and support expansion into foreign markets, which will also have a positive impact on the further development of local economies – comments Richard Hay, Managing Director of Brand Finance.