Image copyright
Getty Images

Sportswear company Nike has seen a spike in online sales as it recovers from the downturn in the coronavirus.

The U.S. company saw digital sales up to 82% during the June-August quarter, offsetting lower revenue at its stores.

On Tuesday, Nike reported revenue of $ 10.6 billion (£ 8.3 billion) as many of its major markets, including China, recovered.

For the previous quarter, the company’s revenue declined by more than a third as it handled global store closures and closures.

John Donahue, CEO of Nike, said the shift to online sales could be an enduring trend.

Donahue said, “We know that the digital number is the new normal. Today’s consumer is based on digital foundations and will not simply return.”

Media playback is not supported on your device

Media explanationMike Martin led the Guildford Heat to become one of the most successful teams in the UK

Sales are growing in its major markets including China, Japan, South Korea and the United Kingdom, while its primary market is declining in North America.

Nike shares rose more than 10% in late US trade, as results were better than Wall Street had expected.

direct sale

Nike is using its website and shopping apps to release limited-edition shoes.

The sportswear giant has transformed itself to sell directly to customers over the past few years, reducing its presence in stores and retail partners.

While many gyms have been closed during the pandemic, sportswear makers have reported a strong demand for more casual wear as more people work and exercise at home.

Competitor Adidas said last month it was seeing improved sales trends while yoga pants maker Lululemon reported a 157% jump in its online business.

Like many other retailers, Nike continues to limit the number of people who can come to its stores simultaneously to try to help limit the spread of the virus.

But when people visit, they come with the intention to buy, Nike says.

See also  Austria will offer coronavirus tests to all of its residents as the country prepares for its third lockdown