It is a bleak time in the UK as the COVID pandemic refuses to weaken and shorten the days as winter approaches.
So when a series of tweets surfaced, announcing that Woolworths was back on the main streets of the country, it raised hopes that Christmas could be saved after all.
The UKWoolworths tweet claimed that it is “here to save 2020”, adding: “Woolworths is back on your main street as a physical store!
“There are two legal issues that need to be resolved but we are moving forward with full energy at Woolworths HQ.”
Fans responded to the news with nostalgic tweets as they fondly remember searching for their favorite sweets in the store’s beloved photo mix.
At its height, the Main Street Corporation sold merchandise including toys, household items, and garden supplies.
But it closed 815 stores between 2008 and 2009, saddled with debt and left behind in the rapidly developing world of retail.
About 27,000 people were left unemployed, and in the following years, many store spaces were purchased through discount chains.
The idea of reviving it – in the form of three pilot stores late next year – has brought joy to many.
There was only one problem – it might not be that simple.
Woolworths Ltd is now a dormant company registered at the same address as its owners – The Very Group.
The very brand, formerly Shop Direct, owns the trademark – so even if his favorite pick n mix comes back, he can’t use the Woolworths name.
A closer look at the UKWoolworths Twitter account revealed that her first tweet was less than 24 hours ago and the account was not verified by Twitter like most well-known companies.
The link you provided could not be reached because it is their website, the attempts only yielded the news “The server IP address could not be found”.
The account’s tweets were clumsy, too – in one tweet, the store was twice called “Woolsworths.”
When someone asked why the site was down, the response blamed a “massive spike in activity,” adding that the Ferry site was not affected “because we are two desperate companies”, rather than two separate companies.
A spokesperson for The Very Group told Sky News, “We own the Woolworths brand in the UK. The UKWoolworths Twitter account is not affiliated with The Very Group.”
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