Instagram is making major design changes to its home screen for the first time in years. Today, the company announced that it is adding the Reels and Shop tabs to its home screen, in an indication of the company’s priorities. The Reels tab will, of course, direct users to short TikTok-like videos. The Shop tab will display personalized recommendations, a curated shop channel editor’s selection, shoppable videos, and new product collections. The two tabs make it easy for people to find what they want on the platform and get there instantly.

Likes tab as well as a compose tab where people uploading photos go to the upper-right corner next to the Direct Messages inbox.

Adam Mosseri, head of Instagram, wrote in a blog post: “We don’t take these changes lightly – we haven’t refreshed the Instagram home screen in a big way for a long time.” “But the way people create and enjoy culture has changed, and the biggest danger to Instagram is not that we change very quickly, but that we do not change and become irrelevant. We are passionate about the new design and believe it gives the app the much-needed update, while preserving our core value. For simplicity. “

The fact that Instagram is sticking to the Reels tab after only a few months It is launched in the United States And abroad, she suggests coordination is here to stay. Interestingly, IGTV, Instagram’s home of long-form videos, has yet to receive a dedicated home screen tab and is only available through the Discover page, which might speak of a lack of interest in the format.

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The shopping addition is less surprising than Reels. Instagram has developed its shopping product over the years, and this summer, it is Release Dedicated shopping page and the ability to use Facebook Pay for transactions. Having both Reels and Shop on the home screen means we can expect to continue to see the company investing in both areas.