This year’s centenary of the UCI Road World Championships, held in Flanders, Belgium to celebrate the region’s historic role in cycling in Europe, will be broadcast across Europe and beyond thanks to media coverage by Eurovision Sport in Europe and IMG for the rest of the world. Globalism.
The members of the European Broadcasting Federation that broadcasts the UCI World Championship on TV are: VRT and RTBF (Belgium); CT (Czech Republic); TV2 (Denmark); France Télévisions (France); ZDF (Germany); RAI (Italy); NOS (Netherlands); TV2 (Norway); TVP (Poland); RTV (Slovakia); RTV (Slovenia); RTVE (Spain); SRG (Switzerland); SVT (Sweden); and BBC (UK).
Media distribution through Eurovision Sport will support EBU member relationships through the Eurosport/Discovery platforms, with full coverage on Eurosport 1, as well as full digital coverage on Eurosport Player and Global Cycling Network across Europe. As part of the sub-licensing agreement with Eurosport, the competition will also be broadcast in Russia on Match TV.
Meanwhile, IMG has made sure that the 2021 UCI Road World Championship is widely reported in the rest of the world. In America, the photos will be distributed by Flosports and ESPN. Jsports (Japan), Zhibo TV (China), Truevision, Mono (Thailand), Astro (Malaysia) and Starhub (Singapore) also broadcast the Asian Championship along with SBS, Fox Sport (Australia) and Sky Sport (New Zealand). ) and Supersport (South Africa).
In total, the 2021 UCI Road World Championship will be televised on all five continents.
In the tournament scheduled for September 19-26, 11 world championships will be awarded to the elite and under-23 categories. The time trials will take place in Bruges from 19-22 September, and the road races in Leuven from 24-26 September.
There are nearly 400 hours of live TV broadcasting in Europe, as well as live broadcasts on a large scale on digital platforms. Good results are expected above all in the weekend of the finals, with the women’s elite road race taking place on September 25, and the men’s elite race on September 26.
VRT/Sporza, in association with Eurovision Sport and the UCI, will lead the event and ensure that not a single minute of the action is missed during the eight days of the event.
“Our members and partner broadcasters welcome cycling in an unprecedented way,” said Fredrik Sanz, Director of Cycling at Eurovision Sport, today. To mark the centenary of the UCI Road World Championships, it was very important to bring this extended coverage across Europe to reach not only riding enthusiasts. Dedicated bikes but also to a wider audience.By offering the highest possible value to the UCI, the organizing committee and various interest groups, Eurovision Sport reaffirms once again its credo: “Connecting people to sport and sport to people”.
UCI President David LaPartient said, “The Road World Championships, our flagship annual event, is a very special event this year as we celebrate its centenary. With the television audience growing year after year, it is especially important for us that fans have the opportunity to All over the world to attend this amazing 2021 event. I am delighted that Eurovision Sport and IMG will make the races in Flanders followed by enthusiasts from all around the world.”
Ed Malabourne, Senior Vice President of Sport at IMG Media: “Extensive use outside of Europe helps demonstrate the importance of the UCI World Championships around the world and we are delighted to be working with the UCI and Eurovision Sport on this prestigious event.”
In April 2016, the EBU was granted European media rights in the UCI World Championships for another eight years, while IMG, under a sub-license of EBU, is acquiring rights outside of Europe.
Free-to-air channels reach more than 800 million Europeans, resulting in greater participation in sports, greater audience coverage and better value for sponsors, according to a new report commissioned by EBU from Ampere Analysis (Sports on European TV: Maximizing Commercial). . Values).
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