This year, we will spend an average of PLN 2129 for Christmas, i.e. 11%. More than in the past – according to Deloitte’s “Christmas Shopping 2021” survey. 70 percent of the vacation budget includes food and gift expenses.
As evidenced by the 24th edition of the international survey on Christmas shopping, conducted by consultancy Deloitte, Poles do not plan to save this year. “We plan to allocate an average of 2,129 PLN for gifts, food, travel and meetings with loved ones” – we were informed.
“This is an 11 percent increase, more than 200 PLN, compared to the amount we announced a year ago” – noted Anita Bilaesca of Deloitte, quoted in the information. The changes, she added, are particularly obvious with regard to food, drink and travel. “The main reason for the increase in expenses is the increase in prices in shops and gas stations, which is noticed by more than 70% of the public,” she said.
According to Deloitte, in the second year of the pandemic, Poles expect an increase in their Christmas spending. “First of all, the travel basket will increase, which is normal, considering that during previous holidays, due to restrictions, travel was very limited. We will allocate an average of 333 PLN for this purpose, which is 55% more than last year. “- Given.
As indicated, we will also not provide food and drink. “We intend to spend PLN 944 on it and the cost will be on average 10% higher than last year. In turn, gifts will cost a similar amount to PLN 546 last year (2% increase). Fun and entertainment cost an average of PLN 306 (decrease). at 3%) ”- it was written in the report.
The Deloitte survey showed that this year every Pole intends to buy an average of 7 gifts. “First of all, it will be gifts for children (63 percent), and the bulk of the budget (48 percent) will be allocated to them. Partners, husbands and wives (61 percent) will be donated equally generously to,” he said.
As shown, Poles also don’t forget their parents, 56 percent. Plan to prepare a surprise for them.
“This year it will be mainly cosmetics and perfumes, 56 percent of respondents have announced such purchases” – noted Natalia Zakka from Deloitte. It added that the second most popular category was at 50 percent. Tested, there are games and toys. Books are also very popular – 46 percent. Indications.
“Electronics lovers may be disappointed – more than 85 per cent of people don’t plan on this type of shopping,” she said. She also noted that more and more of us are planning to shop early. The survey showed that 27 percent wanted to do so in November. It is a significant jump compared to the previous year (12%). Black Friday was an additional Christmas shopping opportunity for about 1 in 10 people. In December, on average, two out of three poles plan Christmas shopping, with most people (54 percent) planning to do so by December 25.
The survey shows that charitable donations are also included in holiday expenses. Two out of three people want to support those in need, the average amount being around PLN 90.
According to Deloitte, nearly half (47 percent) of the holiday budget will be spent in online stores. In office stores, we buy mainly food and drinks (85%). We will choose online channels for products related to travel and entertainment (71%), electronics search (64%) and games or books (63%).
Interestingly, in the other categories, the differences are not significant. Those who decide to buy cosmetics, clothes, luxury goods, phones or sporting goods, choose online stores as well as stationery. The preferred payment method is still cash (30%), and the most popular online method is card payment (15%), according to the study.
17,000 people took part in a Deloitte survey on consumer behavior in supermarkets. Participants are from 15 European countries, including: Belgium, Denmark, Finland, France, Germany, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the United Kingdom.
Author: Longina Grzegórska-Szpyt
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