British viewers spent three times as much time watching the BBC as they did on Netflix last year.
To celebrate the 10th anniversary of Netflix’s launch in the UK, Europe’s leading media analytics firm Enders Analysis has produced a report showing that UK viewers spent three times as much time watching the BBC as they did Netflix in 2021.
The proportion of all UK viewers watching movies, series and reality shows on Netflix was 7% in 2021, which is a pretty average result compared to the BBC’s 22%. Netflix was on the same level as Channel 4, but it also missed ITV (16%) and YouTube (14%) well.
The proportion of followers watched in the UK has increased over the past decade, although it has remained broadly unchanged over the past year. According to Enders, around 16.7 million households in the UK subscribe to Netflix.
The Enders report noted that Netflix’s future popularity growth will depend on “attracting older viewers.” This group spends more time watching TV than young adults. However, it should be noted that Netflix will never touch on elements such as news, art or radio, which is an advantage for the BBC.
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