The Big Brother Heavy D star has passed away at the age of 43, his friend confirmed.
The reality star, whose real name is Colin Newell, has reportedly “disappeared” and has pulled out of social media over the past two weeks.
His friend, actor and director Nick Nevin tweeted, “I was so shocked and saddened to hear of the death of my friend HeavyHeavyd.”
He continued: “I lived your life the way you wanted … You always brought a smile to my face, my brother, and raised whatever room I was in.”
HeavyD, whose cause of death is currently unknown, first found fame as a bidder on the UK version of the reality TV auction show Storage Hunters, and became known for his larger-than-life personality.
He then appeared in the celebrity version of Big Brother in 2016, and was fired in the fourth week.
His roommates include Christopher Begins, Marnie Simpson and eventual winner Stephen Bear.
He is best known for his slogan “Boom”, which led to his nickname The Boominator.
Heavy D is also known as an Arsenal fan and regularly appears in discussions and interviews on ArsenalFanTV.
A spokesperson for the channel said, “We are shocked to hear the sad news about the death of Heavy D. Our condolences to his family at this very sad time.”
“Proud creator. Amateur music junkie. Tv scholar. Web fan. Lifelong alcohol lover. Falls down a lot. Hardcore thinker.”