As part of the fight against childhood obesity, the British government has announced that it will ban advertising of unhealthy foods on television and on the internet during the day from the end of 2022.

The law is designed to help combat childhood obesity and support the promotion of healthy food. The restriction prohibits showing ads promoting meals high in fat, salt, or sugar between 5:30 AM and 9:00 PM.

The new law will apply to all businesses that employ more than 250 people and produce unhealthy products, which is meant to help protect small businesses.

currently In the UK, one in three children who leave primary school is overweight or obese. Related health complications cost the Health Service £7 billion a year.