Eyebrows are often a neglected area of many a woman’s beauty regime

Some have over-plucked, waxed and shaped for years and have little brow left while others just don’t bother tending to their brows and end up with a mono-brow Noel Gallagher would be proud of.

With eyebrows being hot news, it’s time to tame, tease and tint to make the most of them and, as a focal point of the face, it’s important that eyebrows should always be perfectly preened to accentuate your features.

The latest eyebrow craze to surpass threading – a traditional technique where the therapist holds cotton in her fingers and teeth to trap and remove hairs – is the A-List favourite High Definition Brows, known as HD Brows.

This highly-skilled process involves a seven-step procedure where, after a shape consultation, the therapist uses a mixture of techniques including threading, tweezing, plucking and tinting to perfect and define your brows.

The results are incredible, instantly lifting the face and highlighting the cheekbones.

So what makes HD Brows so special and superior to other methods?

Nicola Caffery, Beauty Manager at Reds, suggests: “It focuses on long-term design rather than immediate hair removal and brow tidying.

“Having the right appearance is everything, so it is important to take the time to nurture the brows into their ideal shape.

“HD brows is an eyebrow treatment that gives the client a holistic pampering experience, and also educates in how to maintain the brows between visits.”

Kim Kardashian

Not only a hit on the high street, HD brows have gathered a huge celebrity following. With Kim Kardashian and Megan Fox both sporting the HD style, the darker, fuller, stronger and more defined look is set to last.

Of course, the full-on power brow isn’t for everyone, and may be a little too dark and bold for your colourings or taste, but the HD Brow service can be tailored to your needs.

The highly-trained HD technicians at Reds can use a lighter tint to suit paler complexions, or blondes who want a less extreme look, meaning that you can still have the High Definition brow look, but with a more delicate finish.

Or if you’re a blonde who likes to make a statement, don’t be shy to go for the full-on bold brow – it may look more striking than you expect!

For more information on HD Brows contact Reds on 0191 511 0288.