Wearside psychedelic rockers New Electric Ride will celebrate the release of their debut album Balloon Age with a major festival appearance this summer.

The four-piece from Sunderland are hoping their performance at The Willowman Festival in North Yorkshire, as well as other live shows lined up, will help the album take off after a whirlwind 12 months.

The four-piece is made up of Craig Oxberry on drums and vocals, Adam Cole on bass and vocals, Jack Briggs on guitar, organ and vocals and Paul Nelson on organ and vocals.

Last year the band, named after the Captain Beefheart song New Electric Ride, signed with New York-based record company Beyond Beyond Is Beyond (BBIB) after their self-recorded first EP received extensive airplay across Europe. The EP was even picked up by rock legend Alice Cooper who played a track on his own global radio show, which is aired on DAB station Planet Rock in the UK.

Craig, from Castletown, said: “It’s been a crazy year which has culminated in our debut album hitting the shelves. While the album is available on CD and to download, it also means a lot to us to release it on vinyl.

“Now we are looking forward to promoting the album live and we’re really looking forward to hitting the stage at Willowman Festival, which has a reputation for promoting eclectic music like ours!”

Not surprisingly the album’s sound has a Captain Beefheart flavour made more accessible with strong influences of The Beatles, early Pink Floyd, Small Faces and Crosby Stills and Nash.

In Sunderland, the album is available from Hot Rats records and from HMV.  It’s also available to download from iTunes and Amazon.

The Willowman Festival takes place over the weekend June 19 – 22, at Hillside Rural Activities Park in Knayton, near Thirsk.

the blockheads at willowmanNow in its fifth year, The Willowman Festival has gained a national reputation for offering a diverse line up of both new and established artists, while keeping ticket prices affordable.

Tickets are now available at £65 (which includes four nights camping) online www.willowmanfestival.co.uk  Family and day tickets are also available.

New Electric Ride join reggae legends The Wailers on the bill which also includes Tyneside’s Smoove and Turrell, Craig Charles’ Soul and Funk Show, The Blockheads, Eddie & the Hot Rods, Ian McNabb, Ruts DC, Ten Pole Tudor, Mountain of Love and Radical Dance Faction.